|Many organizations (non-profits and for-profits
alike) make the mistake of thinking that simply "making a video" is the
same as "using the power of video." The fact is that in order to
make use of video's credibility, your project has to look like "real
television" - that means the pacing, music use, editing, language
use, numerous visuals, etc. that the public watches every day.
Making an effective "real" video
isn't cheap, but it doesn't have to be too expensive. And remember, a cheap
video that doesn't work can be one of biggest wastes of money and time
(to say nothing of the damage it can do to an organization's image) we
can imagine. Still, done right, video can be incredibly effective. And
getting it right is where C-NPR can help.
For 25 years, C-NPR's principals
have written and produced successful, award-winning media for many of the
50. As a non-profit, C-NPR brings together
many of these same individuals to help non-profits develop sophisticated,
effective, and contemporary media.